Floridian Filmmaker Luke Aker, a.k.a. Ikonik Productions, may have found the best way ever to sell a used car.
Aker made a witty parody of the standard car commercial to accompany a Craigslist ad for his old, battered 1996 Nissan Maxima. In the tongue-in-cheek listing, he talks up the car, writing, "It not only brings more admiring stares than any other car I have driven it also has seat belts! Amazing!" The commercial drives home the joke with a dramatic announcer touting the aging Maxima's enviable qualities, such as "wheels" and "tires," over beautiful footage of the car's torn seats and weathered paint job.
The commercial itself is amusing, but what's amazing is that Nissan saw it, liked it and decided to take him up on his offer.
He responded within minutes, and by the next day they had a deal for the car, plus a bonus donation to the Wounded Warrior Project. Aker also threw in another car ad parody, this time taking on magazines.
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