Wednesday, December 18, 2013

65% of World's Top Brands Are Active on Instagram

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Almost two-thirds (65%) of the world's most valuable brands now have an active Instagram account, and nearly all active brands post at least one photo per week.

Statista created the chart, below, which breaks down the Instagram presence of the world's top 100 brands, according to brand-consultancy firm Interbrand. It looks at frequency of posts and follower counts.

SEE ALSO: The 10 Most-Followed Brands on Instagram

Between Q3 2012 and Q3 2013, the Instagram presence of the top 100 brands grew considerably; in other words, brands are posting more often, and gaining more followers.

Check out the full results, below.

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